Aluminum cans have always been a top choice for brands looking to package their products sustainably. With their lightweight design, recyclability, and the ability to protect products from light and air, aluminum cans are naturally built to preserve freshness and stand out. But recent packaging innovations have taken this already popular material to new heights. Brands are increasingly pushing the boundaries of what can be done with aluminum, introducing creative, functional, and engaging designs that elevate consumer experience and product appeal.

Carlsberg: The Snap Pack Revolution

Carlsberg upped the sustainability of the industry with their innovative Snap Pack, where six-packs of beer cans are held together using a glue instead of plastic rings. This simple yet effective method significantly reduces plastic waste, aligns them with the growing demand for more eco-friendly packaging options, and allows them to stand out on the shelves.

Monster Energy: Tactile Ink for Branding and Experience

Monster Energy is a consistent leader in the packaging industry and their use of tactile ink is a great example of how to transform their cans into a multi-sensory experience. Tactile ink isn’t a new innovation but no one has done it as well as Monster the tactile ink blended into complex patterns enables cans to stand out on the shelf and feel great in consumers hands translating their looks into higher sales.

Graza: Olive Oil in a Can

Moving beyond beverages, Graza has broken into the food industry by packaging high-quality olive oil in cans to refill their plastic containers. The aluminum offers a solution that keeps their olive oil fresher than other brands by utilizing the protection provided from light and air provided by aluminum cans, a more sustainable option, and allows a large visual distinction from competitors on the shelves.

Guinness: Nitrogen Dosing for the Perfect Pour

Guinness, a leader in the stout market, has pioneered nitrogen dosing in their cans, allowing consumers to enjoy a smooth, draft-like pour at home. The innovative technology allows for Guinness to differentiate itself by being the only stout that is conveniently enjoyable outside the pub.

Urbanaut Brewing: The Beer Blender

Urbanaut Brewing is introducing a whole new level of creativity with their Beer Blender cans. The concept involves two different beers packaged together that can be enjoyed individually or mixed, giving consumers a customizable drinking experience. Combining the two cans also allows for the appearance of a larger can to draw the consumers to the product on the shelves.

Sapporo: The Pint Glass Shaped Can

Sapporo released shaped pint-glass can, designed to offer consumers the feel of drinking from a traditional pint glass without the need for one. This innovation makes their can stand out on the shelves and enables consumers to enjoy their cans in an ergonomic way.

Foster's: The Large Can

Foster’s is famous for its large-diameter cans. These larger can appeal to those who want more beer, and enable consumers to instantly recognizable their cans on the shelves.

Asahi Superdry: The Draft Can Experience

Asahi Superdry’s draft can brings the feel and taste of freshly poured beer anywhere. By simply opening the can, you have a wide mouth glass with perfectly foamed beer. This innovation is based purely on improving the consumer experience and by making a glass of beer accessible everywhere they have hit it.

Why Click Cap is the Ultimate Can Innovation

From glue-bonded six-packs to tactile inks and nitrogen dosing, brands are constantly pushing the limits of what aluminum cans can do. However, one crucial feature is often overlooked: resealability. The click cap changes the game, offering a resealable can end that preserves freshness, carbonation, and flavor, no matter where you take it. This feature not only enhances sustainability by reducing waste but also elevates the entire consumer experience, and is available to any brand looking to improve their consumer's drinking experiences!