Jan 17, 2024
Sustainability and the Modern Consumer
What does sustainability mean to consumers
In today's environmentally conscious world, sustainability is not just a buzzword – it's a lifestyle choice that is increasingly influencing consumer behavior. The demand for sustainable packaging solutions is on the rise as consumers become more aware of the environmental impact of plastic and seek out more eco-friendly alternatives.
Understanding Consumer Concerns: The Plastic Dilemma
Plastic, once hailed for its convenience and durability, has become a focal point of environmental concerns. The issues of non-biodegradable microplastics, and the challenges in recycling have led consumers to question the sustainability of plastic-based packaging. When plastic is disposed of it is typically burned for energy recovery due to the costs and difficulty of recycling.1 The energy needed to recycle 1 kg of PET (a standard 500 mL bottle weighs ~30g) is 39 MJ; however, due to contamination, it takes roughly 2 kg of PET to produce 1 KG of rPET, making virgin PET a more cost-effective and desirable choice for manufacturers.2
The Click Cap: Addressing Sustainability in Convenient Beverage Containers
The Click Cap emerges as a beacon of innovation, offering a sustainable solution for beverage packaging. Its design significantly reduces the amount of plastic used in resealable containers compared to traditional PET bottles, aligning with the growing consumer preference for reduced plastic consumption. Furthermore, the Click Cap's emphasis on recyclability – utilizing aluminum which requires only 17.5 MJ of energy per KG to recycle (a 500 mL can with the click cap uses ~15g of aluminum and ~1.7 g of polypropylene)– resonates with the sustainability goals of environmentally conscious consumers.2
Recyclability: A Key Factor in Consumer Choice
Recycling plays a pivotal role in sustainability. Consumers are increasingly seeking products that can be easily recycled, reducing their impact on the environment. The click cap's design, which integrates seamlessly into existing recycling processes, ensures that it not only provides convenience and freshness but also upholds the values of sustainability.
Conclusion: Embracing Sustainability in Beverage Packaging
In conclusion, sustainability is a critical factor in shaping consumer preferences in their daily lives. The growing awareness and concern over the environmental impacts of plastic have led to a demand for more sustainable, recyclable solutions. The click cap, with its eco-friendly aluminum-based design and commitment to minimizing plastic use, is an exemplary response to this demand. It reflects a broader trend in consumer behavior – a move towards products that are not only convenient but also resonate with their environmental values. The Click Cap isn't just a product; it's a reflection of a more sustainable future in beverage packaging.
1 Plastic waste and recycling in the EU: Facts and figures - main contents. Plastic waste and recycling in the EU: facts and figures - EU monitor. (2023, January 18). https://www.eumonitor.eu/9353000/1/j9vvik7m1c3gyxp/vkufaw0m3zy4?ctx=vjxzjv7ta8z1
2 Bottles or cans – an energy analysis of recycling that prompts more questions than answers. UCD College of Engineering & Architecture. (2023, December 18). https://www.ucd.ie/eacollege/newsandevents/2020newsarchive/bottlesorcansanenergyanalysisofrecyclingthatpromptsmorequestionsthananswers/#:~:text=The%20energy%2Dper%2Dmass%20cost,cost%20per%20bottle%20of%207MJ.