Dec 6, 2023
Why isn’t Resealability the Standard for Cans?
The beverage industry, long dominated by PET bottles and non-resealable aluminum cans, is ready for an upgrade. Cans have experienced a popularity boom due to their superior sustainability but due to a lower convenience than PET bottles remain a distant second (euromonitor.com). The click cap aims to bring the convenience of a bottle to the sustainability of a can overcome the hurdles that have plagued resealable can products of the past, to make cans the clear market leader.
The Challenges with Resealable Cans
Technical Difficulties: Designing a can that's easy to open, securely resealable, and minimally complex, while minimizing plastic usage, is challenging.
Higher Costs: Additional materials, new production techniques and adjustments to filling procedures can drive up costs.
Consumer Habits: Many consumers have resigned themselves to cans being non-resealable and look to plastic bottles for that functionality.
Environmental Impact: Increasing the plastic content above certain levels can complicate recycling.
Industry Resistance: The beverage industry, characterized by high volume and established systems, is often slow to adopt changes.
The Click Cap: A Breakthrough Solution
Innovative Design: The click cap offers an intuitive opening system, a simple one-click reseal feature, and minimizes plastic use while surpassing the performance of traditional cans.
Cost-Efficiency: In terms of production, the click cap is the most simplistic resealable can end and uses less than 50% of the plastic compared to alternatives. This efficiency keeps production costs in line with standard can ends, and compatibility with existing filling lines keeps overall expenses down.
Meeting Consumer Demands: The click cap aligns with the growing preference for sustainable and versatile packaging without sacrificing convenience.
Eco-Friendly and Recyclable: The click cap's design facilitates the removal of excess plastic during the standard recycling process.
Seamless Industry Integration: The click cap is built on the industry standard shell and integrates seamlessly into existing production and distribution frameworks.
The Future with The Click Cap
The click cap isn't just a new product; it's leading the can industry into a new era. Merging innovation, environmental consciousness, and market awareness, it's setting a new standard for what a can should be.